Wednesday, June 13, 2007

SPOTLIGHT: Saigewear.com


by: Christina Bentley


Devon Ball, like many plus size women, struggled to find clothing that were both fashionable and flattering...coming to the realization that the market constantly overlooks many basic elements in design for plus-size clothes. To that end, she established Saige Wear in 2001, a clothing line of active and leisure wear designed with plus sizes in mind (from size 10 -3X) .


"Where are the clothes that make us feel good and are affordable?" the former plus size model recalls saying to her friends and family. Saige Wear's goal is to make women look and feel their best in whatever they wear. "I also want to help them overcome stereotypical attitudes towards what defines them", says Ball. "Through these clothes, I aim to give women a positive state of mind.


Saige Wear is about an attitude. And if a woman feels good in the clothes she wears, she would be willing to celebrate who she is. Feeling confident and sexy inspires women to live the life they imagined." In addition to athletic apparel, Saige Wear offers hats, belts, undergarments, candles, soaps, lotions and inspirational books. Most sought after items include bra and panty sets, zipper hats and track suits.


Saige Wear is available online at http://www.saigewear.com/!

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